We are positive on cash flow with no debts and aim to expand another outlet by May/ June 2025. Shares ranging between 10% - 30% on parent company of total outlets in contingent on the concept we’re moving forward.
You can capitalize on: 1. First-mover advantage in North-East Chinese cuisine 2. A scalable and replicable fast-casual model 3. A cost-efficient & technological business model
We are known for our success in the Xinjiang cuisine segment, is now exploring an expansion into North-East Chinese cuisine with a fast-casual noodle bar concept. This new venture aims to cater to the mass market with a more accessible price point & a welcoming dining environment.
We have established ourself as a market leader in authentic, underrepresented Chinese regional cuisines in Singapore and our new concept will offer noodle dishes priced between $8.90 - $12.90, significantly lower than our current restaurant’s range.
We would have No Service Charge & GST which would be more attractive for customers, increasing affordability and competitiveness. Our goal is to create multiple noodle bar setup rather than a full-service restaurant, allowing for faster table turnover and streamlined operations.
We would implement QR Code Ordering System as it reduces manpower costs while encouraging customers to take their time ordering, leading to higher spending per visit.
The focus will be on North-East Chinese noodle dishes, including: ✅ Suan La Fen (Hot & Sour Glass Noodles) ✅ Liang Ban Mian (Cold Tossed Noodles) ✅ Additional Rice Options for variety
We welcome discussions with investors who share our vision for bringing authentic, high-quality North-East Chinese cuisine to the mass market. Interested investors Whatsapp Bryan at 8306 5334
Business Operation
Most existing Chinese restaurants operate in a full-service dining model with higher price points, service charges, and GST. Our fast-casual concept eliminates these barriers, making it more accessible.
Some specialty noodle shops serve Chinese-style noodles, but they primarily focus on Lanzhou beef noodles or Sichuan spicy noodles, which are different from North-East Chinese cuisine.
Haidilao & other hotpot chains offer Suan La Fen as a side dish, but their primary focus is hotpot, and they do not operate in the fast-casual space.
With minimal direct competition and a growing consumer interest in regional Chinese cuisines, our North-East Chinese fast-casual noodle bar presents a high-potential market entry with a strong competitive edge. Investors can capitalize on this opportunity to establish a first-mover brand in an underserved segment, setting the stage for rapid growth and expansion.
Competition
The fast-casual model allows for rapid replication in high-footfall areas, including shopping malls, business districts, and residential hubs.
Potential locations include Orchard, Bugis, Chinatown, Paya Lebar, Jurong East, and Tampines, where demand for affordable, authentic Chinese cuisine is strong.
Smaller footprint stores (compared to full-service restaurants) make leasing more cost-effective.